#CASE STUDY DETAIL
About the Project
The project’s goal was to develop a highly interactive gaming experience where event attendees could physically play pickleball using real-life gestures detected by Microsoft Kinect sensors. The court was fully customized to reflect Whispering Angel’s brand identity — from colors and logos to animated crowd visuals.
Key Feature : Gesture-Based Gameplay
The core feature of the Whispering Angel pickleball game was its real-time motion tracking, which seamlessly translated players’ physical swings into precise on-screen paddle movements. Powered by Kinect’s depth sensors and skeletal tracking, the system ensured responsive and accurate control, capturing every gesture with minimal latency. This allowed players to experience natural and intuitive gameplay, whether performing forehands, backhands, or powerful smashes, creating a lifelike sporting experience in a virtual environment
To heighten engagement, the game delivered instant visual feedback through real-time score updates and rally streak indicators, keeping the energy high throughout each match. The immersive beach-themed court, fully adorned with Whispering Angel’s branding across sidelines, banners, and scoreboards, blended competitive fun with strong brand presence, making the experience both memorable and visually captivating.
What’s Different in Our Platform
Our approach stands out by seamlessly blending cutting-edge motion tracking technology with immersive brand storytelling. Rather than creating a standard virtual game, we designed a fully branded, event-ready experience that transforms physical gestures into engaging, lifelike pickleball gameplay. Every element—from the responsive Kinect-based controls to the vibrant, beach-inspired court—was tailored to reflect Whispering Angel’s identity, ensuring the interaction felt both premium and on-brand. This fusion of technology, design, and marketing not only entertained players but also deepened their emotional connection to the brand, making the activation a centerpiece of any event.
Real-Time Motion Capture
Brand-Centric Environment
Event-Ready Deployment
Our Roadmap Of Developing The Project
1. Motion Tracking System Development
Created a custom gesture recognition engine optimized for pickleball actions.
2. Game Physics & Environment Design
Built realistic ball physics and integrated high-quality 3D brand-themed environments.
3. Event Integration Tools
Developed a portable, plug-and-play kit with quick calibration and testing procedures.
4. Engagement Enhancements
Added leaderboards, time-based challenges, and branded animations to increase replay value.
Problems That We Solved
Lack of Interactive Brand Engagement
Static displays were replaced with a hands-on, gesture-controlled pickleball game, encouraging active participation and deeper audience connection.
Low Event Retention Time
The game became a crowd magnet, keeping attendees engaged longer through competitive, high-energy gameplay.
Limited Brand Recall
Fully branded visuals within the game ensured the brand stayed top-of-mind well after the event.
Joe Hornstein
Founder, Pickleball
Working with Designoweb on this project was an incredible experience from start to finish. They didn’t just deliver a game they created an unforgettable brand activation that perfectly captured our vision. The motion tracking was smooth, the gameplay was addictive, and the environment felt exactly like Whispering Angel’s world. Guests were lining up to play, and the buzz it created around our events was beyond what we imagined. Designoweb’s creativity, technical skill, and attention to detail made this project a huge success.}
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