#CASE STUDY DETAIL

Whispering Angel partnered with Designoweb to create a Kinect-powered, gesture-controlled pickleball game that merges physical sport with interactive digital branding. The installation was designed for live events, allowing participants to play a virtual game on a branded court, enhancing audience engagement and reinforcing the brand’s lifestyle positioning.

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About the Project

The project’s goal was to develop a highly interactive gaming experience where event attendees could physically play pickleball using real-life gestures detected by Microsoft Kinect sensors. The court was fully customized to reflect Whispering Angel’s brand identity — from colors and logos to animated crowd visuals.

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Key Feature : Gesture-Based Gameplay

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The core feature of the Whispering Angel pickleball game was its real-time motion tracking, which seamlessly translated players’ physical swings into precise on-screen paddle movements. Powered by Kinect’s depth sensors and skeletal tracking, the system ensured responsive and accurate control, capturing every gesture with minimal latency. This allowed players to experience natural and intuitive gameplay, whether performing forehands, backhands, or powerful smashes, creating a lifelike sporting experience in a virtual environment

To heighten engagement, the game delivered instant visual feedback through real-time score updates and rally streak indicators, keeping the energy high throughout each match. The immersive beach-themed court, fully adorned with Whispering Angel’s branding across sidelines, banners, and scoreboards, blended competitive fun with strong brand presence, making the experience both memorable and visually captivating.

What’s Different in Our Platform

Our approach stands out by seamlessly blending cutting-edge motion tracking technology with immersive brand storytelling. Rather than creating a standard virtual game, we designed a fully branded, event-ready experience that transforms physical gestures into engaging, lifelike pickleball gameplay. Every element—from the responsive Kinect-based controls to the vibrant, beach-inspired court—was tailored to reflect Whispering Angel’s identity, ensuring the interaction felt both premium and on-brand. This fusion of technology, design, and marketing not only entertained players but also deepened their emotional connection to the brand, making the activation a centerpiece of any event.

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Real-Time Motion Capture

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Brand-Centric Environment

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Event-Ready Deployment

Our Roadmap Of Developing The Project

No roadmap data available.

Problems That We Solved

No problems solved data available.

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Joe Hornstein

Founder, Pickleball

Working with Designoweb on this project was an incredible experience from start to finish. They didn’t just deliver a game they created an unforgettable brand activation that perfectly captured our vision. The motion tracking was smooth, the gameplay was addictive, and the environment felt exactly like Whispering Angel’s world. Guests were lining up to play, and the buzz it created around our events was beyond what we imagined. Designoweb’s creativity, technical skill, and attention to detail made this project a huge success.}

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