#CASE
STUDY DETAIL
Nexlead redefines community advertising by transforming traditional store bulletin boards into smart, AI-powered digital displays. Through a seamless mobile application, it allows local business owners to launch campaigns, connect with store managers for slot approvals, and reach high-footfall locations through 55-inch touchscreen monitors. Built to simplify operations for both advertisers and store owners, Nexlead promotes hyperlocal engagement while creating real-world social impact each ad supports cancer research, merging profit with purpose.
Overcoming outdated methods and siloed processes to deliver a modern, trackable, and scalable community advertising experience:
Traditional ad placement required offline coordination between businesses and store managers.
There was no clear way to measure ROI or gather data from ad viewers.
Small businesses struggled to reach nearby, interested audiences effectively.
No unified platform existed for managing screens, ad formats, or monetization.
Community ads lacked interactivity, intelligence, and personalization.
We combined AI-driven workflows, intuitive UX, and real-time data pipelines to build a platform that could handle every part of the advertising lifecycle—from creation and approval to display and conversion tracking.
Helps advertisers set up campaigns based on their goals and budget.
Advertisers can browse store availability and book time slots on digital displays.
Store managers can easily approve or reject ads through their own interface.
Businesses receive quality leads via in-app engagement and can purchase details.
Advertisers use an in-app chatbot to simplify campaign setup and targeting.
Users can interact with displayed ads, and businesses receive qualified leads in return.
Seamless connection to 55" touchscreens inside stores, with flip and exclusive ad slots.
Ads can be scheduled, modified, or upgraded based on store availability and performance.
Powerful Features Driving Engagement, Efficiency, and Community Impact
Create ads easily with intelligent suggestions.
Choose preferred stores and time slots for campaigns.
Select from multiple ad types for display.
Monitor live progress and placement of ads.
Organize and track potential customers in-app.
View engagement metrics to measure campaign success.
Pay instantly for ads and leads securely.
Display brand card for maximum audience visibility.
Get instant updates on campaign activities and leads.
Approve or reject ad requests from advertisers.
Manage free or booked advertising time slots.
Track what is displayed on store screens.
Plan and set ad display timelines.
Chat directly with advertisers for quick clarifications.
See quick summary of store ad performance.
Ask advertisers to modify campaign content instantly.
Access essential functions from a single screen.
Update store details and contact information easily.
Add, edit, or remove advertiser and store accounts.
Manage screens across multiple store locations remotely.
Supervise all ad submissions and approvals efficiently.
Monitor transactions and financial reports platform-wide.
Get deep insights into ad and user data.
Review and filter submitted ad creatives for compliance.
Control store screen time slots and content inventory.
Track how ads contribute to cancer research funding.
Configure platform settings and ensure data protection.
In its initial rollout, Nexlead achieved remarkable traction—displaying over 3,000 ads across stores in multiple regions and logging more than 20,000 in-store interactions through its digital screens. Within the first quarter alone, the platform onboarded 500+ advertisers, driving a 60% increase in lead conversions for local businesses. Every campaign contributed to cancer research, reinforcing the platform’s social mission. Built for growth, Nexlead’s robust infrastructure ensures full scalability across cities and retail chains, making it a powerful catalyst for hyperlocal advertising.
Benoit
Founder, Nexlead
The team at Designoweb took our advertising platform idea and elevated it into a sleek, intelligent, and purpose-driven solution. Nexlead connects businesses with store-based digital screens and streamlines ad requests, approvals, and scheduling with ease. Their highly collaborative approach ensured a deep understanding of our business model and mission, which includes supporting cancer research with every ad displayed. They delivered a fast, secure, and user-friendly system for both advertisers and administrators, while also guiding us on user flows, interface design, and backend efficiency. The result is a scalable, future-proof platform that is transforming local advertising while contributing to a cause we deeply care about. “Nexlead has completely transformed the way our local businesses engage with the community. We’re not just selling ad slots—we’re building a marketplace of visibility, trust, and impact.”
Development Center
C-56/47, 5th Floor, Sec-62,
Noida, UP 201309
USA Branch Office
1111 Lexington Ave,
Flower Mound, Texas 75028
UK Branch Office
30 Eastwood Road, Bramley,
Guildford, Surrey GU5 0DS
Europe Office
Rooversbroekdijk 27,
2161 LM, Lisse, The Netherlands
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