About the Role
Designoweb Technologies is looking for an experienced Digital Marketing Manager with 3–5 years of hands-on experience in the IT services/software industry. The candidate will be responsible for planning and executing digital marketing strategies focused on brand visibility, organic growth, qualified lead generation, website traffic, and business growth.
Key Responsibilities
Develop and execute comprehensive digital marketing strategies for IT services and technology solutions.
Manage and optimize SEO, SEM/PPC, social media, content marketing, email marketing, and other digital channels.
Drive B2B lead generation through organic and paid marketing campaigns.
Plan and execute SEO strategies including technical SEO, on-page SEO, off-page SEO, local SEO, and keyword research.
Work closely with the content team to develop SEO-driven blogs, landing pages, case studies, service pages, and thought-leadership content.
Manage and optimize Google Ads, LinkedIn Ads, and other relevant paid campaigns.
Monitor website performance, keyword rankings, traffic, conversions, and lead quality using tools such as GA4, Google Search Console, SEMrush/Ahrefs, and Looker Studio.
Develop strategies for AEO/GEO and AI Search Optimization to improve visibility across emerging search platforms.
Manage and grow the company's presence across LinkedIn and other relevant social media platforms.
Analyze campaign performance and prepare regular marketing reports, insights, and actionable recommendations.
Conduct competitor and market research to identify new opportunities for growth.
Collaborate with the Sales, Business Development, SEO, Content, and Design teams to align marketing activities with business objectives.
Manage digital marketing budgets and ensure effective utilization of marketing spend.
Stay updated with the latest SEO, Google algorithm updates, AI search trends, digital advertising, and B2B marketing practices.
Requirements
3–5 years of hands-on experience in Digital Marketing, preferably within an IT services, SaaS, software development, or technology company.
Strong understanding of B2B digital marketing and IT services lead generation.
Proven experience in SEO, Google Ads/PPC, social media marketing, content marketing, and website optimization.
Strong knowledge of GA4, Google Search Console, SEMrush/Ahrefs, Google Ads, and other marketing analytics tools.
Understanding of Technical SEO, AEO, GEO, Semantic SEO, and AI Search Optimization.
Strong analytical and data-driven approach with the ability to interpret campaign and website performance.
Excellent communication, content strategy, and project management skills.
Ability to manage multiple campaigns and coordinate with cross-functional teams.
Experience in managing and mentoring junior marketing team members will be an added advantage.