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Mobile App Design Basics: User Experience (UX) vs User Interface (UI)

Bhavik Agarwal

By Bhavik Agarwal | June 3, 2019 | 3 minutes read

Reading Time: 3 min

User experience (UX) and user interface (UI), these two terms have become accidentally misused in the mobile app development community. The UX, however, is not the same thing as the UI. This confusion stems from the overlap of the skill-sets and tools involved in both.

UX incorporates tasks focused on the optimization of application for effective use; the UI is its counterpart, the look, feel, the presentation, and overall interactivity of a product.

UX design helps users to accomplish functional tasks across platforms and services, while the UI design consists of aesthetically pleasing and compelling interfaces. UI and UX designers work in the same domain, but both apply separate skills at different stages of development.

User Experience Design

The term was coined by Don Norman, the first to describe the importance of user-centered design. UX, also known as UXD, involves everything that affects a user’s perception and interaction with a product. In technical terms, it is the practical, meaningful, effective, experiential, and valuable characteristics of human-machine interaction. It encompasses a user’s perceptions and feelings before, during, and after their interaction with an app. It also includes all aspects of the user’s interaction with a company and its products or services.

Why UX Design is Important?

An app’s UX influences how the users perceive the product. Users look for apps that provide value are easy to use and also that help them fulfill a goal. It ultimately determines if a user will return to your app or if they will delete it.

What Makes a Great UX?

Successful mobile apps developed by IOS app company India have one thing common; they benefit users. If a user is using an app repeatedly, the product needs to be useful and should offer a great deal of value. Creating a great UX involves practicing design thinking and establishing an extensive understanding of the target users’ lives and needs.

Design thinking is at the core of any successful mobile apps company. Throughout the design thinking process, UX designers conduct a lot of research on product ideas to guide the development of the product.

It is important to note that the UX includes much more than how a user feels about a product or service. It also incorporates a strategic understanding of the product’s business model and the processes that clients use. A successful UX design provides by app development services creates solutions that meet the needs of the client, users and works within the bounds of the technological platforms.

Importance of Design Thinking

The core principle of design thinking states that a user-centric approach encourages innovation, which leads to market differentiation and competitive advantage.

An integral part of a mobile apps company for developing successful mobile apps is conducting user research. Before the app development process, it is important to understand how UX and UI will work together to solve user pain points.

Design Thinking Process

Design and Discovery is the first step of the app development services process and it is constructed to cover the 5 core phases of design thinking- identify, define, ideate, prototype, and test. The design framework is flexible and involves the collaboration of designers and users to create mobile apps inspired by real users thought and feeling.

At a high level, UX and design thinking process of android app developmentCompany identifies the purpose of the mobile product, business objectives, and customer needs, as well as how the app will resolve those challenges. A design and discovery engagement prioritizes product features and creates the prototype, which is validated through testing. After the real users have approved it the app moves into development.

Next is the design of the UI, which defines the interactions by adding color and visuals to the UX. This provides the user the clues that they will need to navigate through the app, such as registering as a new user. In most cases, the UX comes before the UI.

User Experience not same as Usability

UX and usability are often confused in mobile app development, although these two fields are very different. Usability is about the user-friendliness and efficiency.

Usability plays a big part in the UX as it impacts how a user navigates through the app. A successful mobile app or web app developed by web design company is one where the usability is both efficient and pleasant.

User Interface Design

UI is not just about buttons and navigation menus, but about the interaction between the user and the app. UI design is not just how a product looks, but also how it works. Where will you place the buttons for your users to quickly understand the flow of the app? Does a particular interface need buttons? If so, what is the purpose? For an excellent UI, you should provide users with the actions required to figure out how the app will help them. 

The goal of user interface design developed by IOS app company India is to make the user’s interaction simple and efficient.

Why UI Design Important?

UI designers of Android app development company are concerned about how the visual elements are laid and how the product will look, which influences an emotional connection with the user. Many people think a beautiful interface is required; many arguments it should be a simple UI.

What Makes a Great UI?

While UX is not as visible to the user, the UI design is the first thing they will see. It is the responsibility of the designer to enhance the brand. UI Design guide users through the interface through visual aids. Here are a few elements:

  • Clarity: he interface should avoid confusion by making everything clear through language and visuals. Mobile apps with good UI don’t need extensive onboarding.
  • Familiarity: Most of the users like to see familiar features or buttons. Familiarity includes commons symbols, icons, or colors, for conveying a message. And for first-time user certain elements can be familiar.
  • Responsiveness: This includes speed, providing feedback when a screen is loading also enhances the UI by keeping the user informed on what’s happening.
  • Consistency: Keeping interface consistent across the application is important as it allows users to recognize usage patterns. Once users learn how certain parts of the interface work, they can apply this knowledge to new areas and features.
  • Aesthetics: It’s not necessary to make a UI attractive but, making something look attractive will make the app more enjoyable.

Closing Thoughts

People may be drawn to an app because of its striking design, but they are likely to stick around if it allows them to fulfill their ultimate goal. Although UX and UI Designers of Design O Web, mobile apps company have different responsibilities, they work together to build a great product. It is a leading Android app development, and IOS app company India, which provides app development services and mobile app that thrives in the market and one that solves user pain points, which is also clear and concise, making the product pleasurable for the user.

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