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10 Best Practices to Add to Your Mobile Application User Experience

Bhavik Agarwal

By Bhavik Agarwal | June 4, 2019 | 3 minutes read

Reading Time: 3 min

Mobile application development starts and ends with the user. The difference between a successful mobile application and one, which fails in the market, is a quality user experience (UX). Without any clear understanding of your target users’ behavior patterns, you would not be able to build a mobile product, which can satisfy a central goal or exceed expectations.

User experience includes everything that affects a user’s perception and also interaction with a product. Developing a mobile application with user data smoothen the design thinking process, which creates a practical solution to address the real user’s pain points. This blog outlines the ten best practices that Android App Development and IOS App Company India implement throughout the lifecycle of your mobile app to achieve an optimal user experience.

1-Error-Free Function

Manymobile apps company do not always focus much of their efforts on perfecting the functionality of an app for their users and they end up with a faulty product. A report from Localytics showed that 21 percent of mobile users abandon an app after one use if they do not find the app delivers the experience they expect.

The functionality of an app must help its user to complete the tasks and achieve their goal that is the motivation for downloading the app. So, to prioritize the core features during the product roadmap phase will enable the app users to complete their tasks more easily. Remember that you have to offer only relevant mobile functionalities that will encourage more users to download your app rather than reverting to website.

10 Best Practices to Add to Your Mobile Application User Experience

2-Efficient Onboarding

Onboarding’s goal is to show the user the value of your app, by demonstrating how users can get what they want, quickly and efficiently. If user will have trouble within the first few screens, then it is likely they’ll drop off without hesitation. Efficient onboarding is the foundation for attracting and retaining users. Localytics observed that where in an app efficient onboarding was implemented, there was an increase of 50 percent in app user retention.

There are many other strategies you can integrate to maximize the mobile UX during the onboarding, such as a tutorial. This is ideally used if your app has a complex workflow or hidden functionalities that the user may not be aware of. Another thing is to keep in mind to reduce the number of steps needed for account creation/signup, and include registration options like sign in with Facebook or Google.

3-Usability

Usability comprises of the layout of information, design, content, and other that enable users to accomplish their goals within the application. Help users by telling them which icons can be selected, tapped, or swiped. Consider the size of buttons and links so that it becomes easy to tap and a well-space to avoid any errors.

4-Minimize Search Effort

Help users find what they need quickly and drive conversion rates. There are a number of search strategies that App development services integrate such as barcode scanning and keyword search. Providing search option and filters to guide users directly to what they are looking increase conversion rates. The purpose of this is to help users find exactly what they are looking for.

5-Limit User Input

This is the data required, such as their credit card and billing information, during registration, etc. It should always be minimal on mobile devices as users may get frustrated. To avoid high drop off rates, make sure to include only necessary information.

6-Assure Security

Many apps require a long list of permissions for using the app. Permissions like asking for credit card information when it isn’t e-commerce or access to the photo gallery with no need for it. This relates to the level of trust and comfort that users feel. Make sure IOS App Company India provides transparent permission policies and allow users to control how their personal information is shared.

According to the report from the New York Times, apps containing location sharing code are more common than we think. It states that at least 75 companies receive location data from apps whose users enable location services. The report also states that the locations are accurate to within a few yards and in some cases; it is updated more than 14,000 times a day. 

By outlining business policies, the app users will feel more secure in accepting permissions. Include some direct links to privacy regulations page, for retail app. Display trusted badges of security, especially when users trust your brand with their personal and financial information.

7-Gesturization

It involves the actions users make while interacting with your app like swiping and scrolling. Swipe gestures facilitate actions such as “share” and “delete.” Knowing how users behave is crucial in order to understand what actions they are familiar with. This way, users will feel comfortable with app and will make the onboarding process much easier.

8-Offer Assistance

Offer assistance within the app by providing different support options. Users will search for help in the toolbar or tab bar of an app. Offer your users multiple ways to receive support, including self-serve FAQs and live support through click-to-call buttons, or live chats.

9-Personalize the UX

It helps provide a more unique and relevant experience to your user. Whenever possible, personalize the UX by using user data to display relevant content and material in the app. For example, provide specific retailer deals based on users location. The more related the experience is with a user’s needs, the more likely they will continue to use the application.

Taking a step further, include the user’s name on the screen and in the messaging, which is an effective way to personalize. Be sure to only display relevant content to each individual user for best results. Implementing too many push notifications or irrelevant content will likely irritate the user.

10-Tactical UI Design

Make sure your app development services design app for glanceability and quick scanning. Glanceability refers to how quickly and easily apps visual design conveys information. Maintain visual consistency with the color, typography, and all other elements. Create a seamless visual flow that will guide users from the initial element of the design to other and help them complete their goals.

Conclusion Mobile Apps Company creates an optimized mobile app user experience, which involves many elements that work together to satisfy users and also meeting business goals. Ideal user experience requires an innovative shift away from conventional practices and app development services company work towards a mobile-specific way of thinking. With smaller screens, variations of device capabilities, and changing user behaviors, mobile UX holds numerous opportunities. Design O Web leading Android app development, Web Design Company, and IOS app company India work for this advancement. These ten considerations will shape the ultimate mobile UX within the context of a user-centered approach.

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